Michi on the new fall/winter collection '24

Michi, what exactly do you mean by the slogan "Origins Unlimited"?

We have dedicated our new autumn/winter 2024 collection entirely to our alpine roots, true to the motto "Back to the origins", which is reflected in the choice of materials: characteristic corduroy, long-lasting loden and soft wool felt, as worn by Luis Trenker himself, play just as central a role as classic patterns, including Prince of Wales, check and houndstooth.

What are your personal highlights of the collection?

Definitely the fabrics, which were designed and manufactured exclusively for us: In the men's collection, the dark velvet in a camouflage look, while for women I would go for our viscose, printed with a colourful, imaginative pattern, which we offer as a blouse and as part of a skirt. If I had to choose a personal favourite, I would go for the patchwork blazer, in which the most beautiful fabrics from the collection have been used and sewn together by hand in patches.

If you had to describe the collection in a few words...

...I would say that for me it represents the perfect mix of traditional features and modern influences. It is not easy to open up to an international audience while never losing sight of your own origins - we have now mastered this art and have found a balance between these supposed opposites.

The brand is originally from South Tyrol and stands for clothing, that lasts longer than one season. What other values does the brand embody?

Joy is the perfect term describing our brand, because in a world dominated by negative headlines, we want one thing above everything else: to spread joy! We have made it our mission to make extraordinary people happy with extraordinary ideas and creations. We achieve this through a unique design, characterised by South Tyrolean tradition and influences from all over the world, through the highest quality standards, fulfilled by our long-standing and exclusively European production partners, as well as through the close connection to the personality of Luis Trenker and his visions, which enables us to tell countless exciting stories.

How would you describe the style of Luis Trenker?

Our style cannot be categorised - which is what sets us apart: Timeless elegance with a love of extravagant details, casual Alpine chic with a touch of urban coolness: it has always been contrasts that attract us - and make us attractive. As proud as we are of our homeland of South Tyrol, we still keep looking beyond the peaks of the Dolomites to the catwalks of the world and are inspired by international influences in the design process. People around the globe should be able to relate to our fashion and enjoy the art of Italian tailoring. That's why it's still my biggest dream to one day conquer metropolises like New York with Luis Trenker - and I firmly believe that this will come true!

What three Luis Trenker favourites should be in every wardrobe?

In the men's collection, our Lusandro blazer has been the undisputed bestseller for many years: a classic model with a stand-up collar that we present in a wide range of materials and variations every season. One of our trademarks is also the knickerbocker, which is an authentic expression of our alpine roots. In addition, our rustic leather boot Lupaul, which is reminiscent of a mountain boot, and its female counterpart, which we have named Lupaolina.

For Luis Trenker, sustainability is a fundamental principle of the brand identity. What actions do you take to implement the slow fashion concept on a daily basis?

Manufacturing in the European Union is crucial for us in order to minimise our environmental footprint through short transport routes. We also ensure that the quality meets our standards - and those of our customers - through constant interaction and close collaboration with our producers. My responsibility is also to demonstrate the values that Luis Trenker represents to my team, our partners and everyone else we are in contact with on a daily basis. For me, these values are the connection with nature, the love of home, the appreciation of family and the focus on quality.

Traditional craftsmanship is a top priority at Luis Trenker. What does that mean?

Working closely with small, family-run businesses, some of which have been practising their craft for several generations, has always been one of the most important pillars of our philosophy. The manufactory in the Italian province of Treviso, which has been making our leather shoes for many years, is particularly important for me to mention.

We wish all of our climbing comrades unlimited joy with our Origins!

- Michi and daughter Johanna -