LUIS TRENKER MEETS SLOW FASHION:

What makes us a sustainable label

Away from mass consumption, back to the roots.

For years, the fashion industry was dominated by cheap mass-produced goods, which pushed supposedly expensive quality products into a niche. But already a few years ago the headlines of exploited workers, collapsed textile factories, polluted oceans and highly poisonous clothing increased, whereupon a significant change was initiated. In many consumers there was a growing desire for clothing that could be worn without a guilty conscience. This is how the counter-movement to "fast fashion" came about: "slow fashion", which is intended to remind us again that quality should always take precedence over quantity when it comes to fashion.

For us, slow fashion is not just another trend: it's an integral part of our DNA! Because what has become a sign against the throwaway society led by mass consumption, we have been practicing for many years. Sustainable thinking starts with design: we don't follow fast-moving fashion trends, but remain true to our timeless approach. After all, it is one of our primary goals that you should not only be able to wear our clothes for a few months, but that they should accompany you throughout your life - a first important step towards restricting consumption.

"Slow Fashion bedeutet für uns, durch zeitloses Design, die Verwendung natürlicher oder recycelter Materialien, hohe Qualität und Langlebigkeit, sowie gute Arbeitsbedingungen und faire Löhne der ‚Fast Fashion‘ Industrie die Stirn zu bieten. Viele Modemarken verwenden diesen Begriff als Marketinggag, wir leben ihn mit unserer Marke seit 28 Jahren!“
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Luis Trenker Gründer und CEO Michi Klemera

Ever since the label was founded in 1995, Michi Klemera has been concerned that the resources we are given should not be taken for granted and be inexhaustible. At Luis Trenker, appreciation for people and nature is expressed first and foremost in the fact that 99% of the production is carried out in Europe: a large part of the unique garments are made in small factories in Italy, and the high-quality leather shoes are carefully handcrafted in a family business in the province of Treviso, with whom the label has been working for many years.

What drives Michi Klemera daily? "I have been a real "nature boy" since my childhood and have always spent a lot of time in the mountains. That's why it has been always clear to me that I wanted to found a company in which I could express my values and inspire others to do the same," he says, explaining his motivation and his tireless commitment to his brand.
It is the love for pure, raw material, but also for extravagance, that makes Luis Trenker so special: many fabrics are designed and produced exclusively for Luis Trenker, sometimes with a classic but characteristic herringbone pattern, sometimes with a wild, colourful ethnic pattern.

Whether his own store in New York's Time Square, which he has been dreaming of for a long time, will become reality remains to be seen, but one thing is certain: the South Tyrolean label will continue to provide plenty to talk about and will keep surprising in the years to come.

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