Climbing comrades

"A brand that is a family and reflects our traditions in design and lines but always with a touch of modernity."

„Luis Trenker belongs to South Tyrol, just as the mountains do! As a sportsman who is always on-the-go and as a homeland loving, mountain enthusiastic person, I always manage to carry a piece of home with me thanks to Luis Trenker!
The combination of traditional, stylish and comfortable fashion makes Luis Trenker the perfect partner for me and my adventures.”

"I love Queen and Billie Eilish. Jovanotti and Folkshilfe. Leonard Cohen and David Guetta. If you don't fit a mould musically, you neither do it when it comes to fashion. My life is colourful and I can cope with it. But the older I get, the more I feel my South Tyrolean roots, and the more I feel that the mountains and their people belong to me. Recently I read an inspiring quote: "We can't always choose the adventures we are made for". That's true, but I choose the clothes in which I experience them! And some of my favourite pieces are definitely from Luis Trenker!"

"Luis Trenker is „Alpine Lifestyle“ and perfectly combines tradition with modernity. Luis Trenker is more than just a fashion label – it’s an attitude, an authentic and tangible state of mind. Absolutely my brand!”

„Luis Trenker stands for tradition and modernity. Alpine fashion redefined. Stylish, chic and always something special. For me it's pure joy of life.“

"Luis Trenker is for me like lifestyle and attitude to life at the same time - like being at home”

"As an artist on stage and as a person in public life, fashion and an outfit suitable for every occasion are my daily bread. But especially as a private person I attach great importance to quality, sustainability and comfort. For me, Luis Trenker is the perfect mix of all these ingredients!"

"What I love about my sport is the international spirit, which I also feel among millions of fans. What unites us all is probably the longing for this Nordic feeling that really flares up in the snow-covered stadiums. Luis Trenker suits me. The alpine lifestyle is also art of my fashion style in my free time. Strong character clothing with which I also represent my alpine homeland South Tyrol abroad and at the same time always „wear“ with me. Because Luis Trenker is international and still close to my South Tyrol. Just like me."

"You will always be one step ahead when wearing Luis Trenker: in the mountains, on the snow, and in life! As a passionate telemarker skier, the Berg collection ensures I am dressed stylishly wherever I am, be it during my downtime or when participating in World Cups. One thing is sure: life is too short for strict dos and don’ts… and for bad clothing!"

"For me, Luis Trenker symbolizes the mountains, homeland and exceptional flair! We at the Biathlon World Cup Committee Antholz have this very feeling when we wear fashion by Luis Trenker! We want to be authentic and at the same time smart, original, devoted to our region, modern and "simply great"! My team and I are very proud to be part of the Luis Trenker philosophy!"

"Luis Trenker – a world full of passion and individuality.
Like no other brand, Luis Trenker represents true love for uniqueness, authenticity and alpine tradition.
Always remaining true to its values, but constantly developing new ideas, is what fascinates me about Luis Trenker.”

"There are far too few brands which have a life of their own. Not Luis Trenker. It is distinctive and individual and breathes life into everything it does. It keeps up with the changing times yet is deeply rooted in its past, its old values, giving a new impulse to its design.”