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Crossing the Dolomites: in the heart of Munich and a Pistenbully right on our doorstep

You may wonder...

We’re people true to our word: when we wanted our clients to ascend mountains at the international ISPO Sport Trade Fair in Munich, we meant it!
 
Honestly, it still surprises us what our stall developers come up with every year… wooden planks, mountain pine, Alpine rose, soil and a bucketful of patience resulted in a small natural oasis bang in the middle of the fair pavilion at the ISPO in Munich.

Making your way to the centre of the instalment would have revealed the new Land Rover Discovery surrounded by idyllic hiking trails. Getting lost was out of the question, as the paths leading to our new collections were visibly signposted :-)

The Luis Trenker Pistenbully was parked outside the West Entrance of the fair, a vehicle brought about in collaboration with our partner, Kässbohrer Geländefahrzeuge AG; we felt something was missing, so we also placed a stylish snow cannon, courtesy of our neighbour TechnoAlpin, right next to it.

Had the Pistenbully actually made it through the doors, believe us, we would have placed it among our mountainous landscape and the snow cannon would have decked the small hills with a white blanket...
 
 

Further stories


 

A giants’ summit

‘Berge versetzen’ (Moving Mountains) – Reinhold Messner could not have found a more ideal topic which truly embodies our dreams and vision.
 
 
 
 
 
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