Galloping towards summer!

A look behind the scenes of the shooting of our new summer collection.


Our source of inspiration for the new spring/summer collection 2021? The world of horse racing! The elegance and grace of English thoroughbreds galloping around the racecourse, as well as the dazzling variety of spectators cheering along in the stands, stimulated the creativity of our design team and produced a particularly original collection.
 
So which location would fit better for our shooting than the racecourse of Merano? It looks back on a long and glorious history: it was opened as early as 1935 and the Grand Prix of Merano had its premiere in the same year. In no time at all, Merano became the meeting place of the Central European racing teams, who could compete here in steeplechase races with the strongest formations in Europe. Even today, the racecourse is an institution that the city of Merano can no longer be imagined without.

In June of last year, we were gripped by racing fever and captured the unique atmosphere of the Merano racecourse during our photo shoot. From the noble interiors with marble floors and chandeliers, to the historical grandstand that exudes retro charm, to the rustic stables where our models Valentina and Manni could get up close with the proud animals: The two days of shooting at this unique location are guaranteed to stay in our memories for a long time!
 
 

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