Luis Trenker turns 30!

A look back to the future.

Luis Trenker turns 30 and we want to celebrate this occasion in style. All year round. With lots of surprising ideas, highlights and activities.

The motto ‘LUIS TRENKER 3.0’ signals that this is about more than just a nostalgic look back. Our 30th birthday is also the start of a new era.

"I have been writing history with my brand for 30 years now: A rollercoaster of emotions! I remember countless crazy plans, daring actions and goosebump moments, the fine line between euphoria and despair, critics, fans and friends. All of this fills me with nostalgia, but above all with gratitude and anticipation for everything that is yet to come!"

Michi Klemera
CEO Luis Trenker



Our podcast for the anniversary:
Trenker Talks

We are celebrating our special anniversary with our own podcast, the ‘Trenker Talks’! In the 12 episodes, which are released at the end of each month, you can expect exciting stories about the brand, exclusive insights into the world of fashion and surprising facts from the life of Luis Trenker..
Of course, a successful birthday party also includes entertaining guests: whether VIP, expert or climbing comrate from past decades, we have invited special people who have a very personal connection to the brand Luis Trenker.  

You can find our ‘Trenker Talks’ wherever there are podcasts! 


1. Episode

Michi Klemera - the men behind the brand 

Michi Klemera founded the fashion and lifestyle brand Luis Trenker 30 years ago: Presenter Verena Duregger asked the charismatic visionary 30 questions to get to know him better and shed light on the highs and lows of his professional and private life.

What would a climbing comrade team be without the right partners?
It's strong partnerships like these that have brought us forward as a brand and made Luis Trenker what it is today.

Manfred Mölgg

Italian ski racer
& & friend of the brand


"Wow, 30 years - that's really impressive! Congratulations on this anniversary! I can only say that Luis Trenker has accompanied me for many years of my career - be it at events or in everyday life. I am proud to be a part of Luis Trenker.

I believe that my home country has a special connection with Luis Trenker. I've always loved how the brand stands out from others and is something special. I wish Michi, Johanna and the whole team continued success and, above all, lots of fun for the years to come!"

Bergheil, Manfred

PRIMA

Lifestyle hotel facilities

"We at PRIMA have had the honour of being part of this journey since 2014. We have had the honour of supplying over 450 hotels with your skincare - and every single product bears the hallmarks of Luis Trenker: authentic, high-quality, uncompromisingly good. Just as we know it from you. We are proud to share your vision and bring a piece of alpine lifestyle to the world.


Dear Michi and the Luis Trenker team: you are not just part of history, you are rewriting it. For the next few years, we wish you high altitude, a clear vision and the courage to keep doing your thing - because that's what makes you special. We wish you not only success, but also the ease with which you manage to combine history and spirit. Here's to at least 30 more years of style, adventure and rope comradeship!"

Michl & Thomas Tschimben and the entire PRIMA team

Manfred Seeber

Long-time Luis Trenker model
& & friend of the brand


"Luis Trenker fashion, love at first sight back in 1995 and the love is unbroken (-: In my eyes, the bold, characterful fashion with alpine charm inspires me again and again. Whether on the mountain, in the streets of a big city or at festive occasions, I feel at home and ‘special’ in the Luis Trenker look.

I was able to present Luis Trenker fashion as a model for many years, which makes me proud and has shaped me. Thank you for that, Michi, and thank you to your great team! I wish you Michi and Johanna many more successful years with the Luis Trenker brand! Bera Luis would be proud of you.

xx Manni

 

Inspiration unlimited

Our Instagram feed as your new source of inspiration

luis.trenker Jacquard with a special touch. A jacquard suit featuring a playful mini floral pattern pairs beautifully with a lightweight tapestry coat made of pure cotton. Together, they create an elegant ensemble in soft cream tones. #luistrenker #partofme #trenkerstyle #summerunlimited #luistrenkerfs25 #newcollection #jaquard

3 days ago View on Instagram

luis.trenker Welcome to Ortisei—a picturesque gem nestled in the breathtaking Dolomites and the birthplace of our namesake, Luis Trenker. In the heart of Ortisei, we have brought a long-cherished dream to life with our very own store—keeping the legend alive with every step. Come and visit us: 📍Strada Rezia 33, 39046 Ortisei | Italy #luistrenker #partofme #luistrenkershop #ortisei #stulrich #gröden

5 days ago View on Instagram

Instagram

luis.trenker Letting go isn’t easy for Michi.  Every day, he strives to trust others while remaining true to his vision and core principles. Link in bio. #luistrenker #partofme #trenkertalks #podcast

7 days ago View on Instagram

Instagram

luis.trenker Have you ever wondered if Michi had any doubts about acquiring the licensing rights for Luis Trenker? In the Trenker Talks podcast, he shares his thoughts on this and many other insightful topics. Link in Bio. #luistrenker #partofme #trenkertalks #podcast

February 3 View on Instagram

Instagram

luis.trenker Episode 1 is out now! Meet Michi Klemera—the man behind the brand. Trenker Talks is available on all major podcast platforms. Link in bio. #luistrenker #partofme #trenkertalks #30yearsofluistrenker #podcast

January 31 View on Instagram

Instagram

luis.trenker Episode 1: Michi Klemera. 30 questions for the visionary who founded the Luis Trenker fashion brand 30 years ago. The first episode premieres tomorrow—don’t miss it! #luistrenker #partofme #30yearsofluistrenker #trenkertalks #podcast

January 30 View on Instagram

Instagram

luis.trenker Trenker Talks. We’re celebrating our special anniversary with something exciting—our very own podcast, “Trenker Talks”! Every month, dive into captivating stories from three decades of company history, enjoy exclusive insights into the world of fashion, and tune in to entertaining conversations with top-tier guests. Find “Trenker Talks” wherever you listen to podcasts! The link is in our bio. #luistrenker #partofme #30yearsofluistrenker #trenkertalks #podcast

January 28 View on Instagram

Instagram

luis.trenker It’s been three remarkable decades since Michi Klemera founded the Luis Trenker brand—three decades brimming with unforgettable moments and stories that continue to inspire us every day! #luistrenker #partofme #30yearsofluistrenker

January 26 View on Instagram

Instagram

luis.trenker Celebrating 30 Years of Luis Trenker! This year, 2025, marks a remarkable milestone in our journey. Get ready for a year packed with surprises, exclusive specials, and unforgettable highlights. Stay tuned—there’s so much more to come! #luistrenker #partofme

January 24 View on Instagram

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