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Meran is blossoming!

Luis Trenker returns to roots with a new flagship store!
Flickering candles, sweetly-perfumed hay, South Tyrolean specialities, relaxing melodies, vibrant flowers and a feel-good mood – all the right ingredients for an Alpine Lifestyle event!

More than 250 invited guests gathered in Merano on the first Friday in May for the opening ceremony of the new Luis Trenker shop to listen to the sounds of Richie Loidl and DJ Marlon, to savour South Tyrolean delicacies with a special twist and to witness Father Paul’s blessing.

The evening was one of laughter and cheer, of putting the world to rights, of making new friends and celebrating old partnerships into the early hours.

We would like to offer our thanks to:

• The Forst Brewery for their ever-delectable 1857 beer
• The Arunda sparkling wine cellar .
• The catering team from Exclusive Catering Solutions by Zenti for their incredible creations and outstanding service.
Starauto Bozen, who placed the new Range Rover Velar at our disposal.

We are proud to present our label in South Tyrol in our own 160m² premises, and look forward to your visit to Meran Laubengasse 227!


Further stories


A giants’ summit

‘Berge versetzen’ (Moving Mountains) – Reinhold Messner could not have found a more ideal topic which truly embodies our dreams and vision.