We never wanted to only create fashion, from the very start our aim was to forge a unique style and create a brand that stands for enduring values and conveys clear messages.
We have reached our goal. With the "Alpine Lifestyle" label, we have invented a totally new category and have become the messengers of a particular attitude to life.
We are proud of this, and of the fact that we live up to our brand promise:
We don't follow any trends.
We follow our own convictions.
This means that we will continue to follow our path, because we don't just want to reach the summit:
we want to leave tracks.