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South Tyrol is our homeland and the source of our inspiration.
Our closeness to nature, pioneering spirit, passion for adventure, but also its great traditions - all these things give us motivation and drive.
However, we do not want to preserve traditions but revive them – away from any clichés. Our mission is to interpret existing values with unbridled creativity, authentically and in keeping with the times.
South Tyroleans have always nurtured an unquenchable desire for freedom. That's why we allow ourselves the freedom not to be constricted and to stubbornly make our dreams come true.

South Tyrol is more than just an indication of origin, it's a promise.