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We never wanted to just be present.
The aspiration to stand out from the rest is embedded in our DNA. That's why we are particularly fond of out-of-the-ordinary projects and slightly different challenges,

whether it involves the patronage for the Antonov AN-2, our commitment as sponsor at the Biathlon world cup 2020 in Antholz, our collaboration with outstanding athletes such as skiing star Manuela Mölgg and Biathlon world champion Dominik Windisch, creating the official gear for the Brazilian Olympic team for the 2006 Winter Games in Turin, that of the German Paralympic team or highlights such as the limited "Luis Trenker Edition" Range Rover.

Sometimes we do not care so much for attracting attention but simply doing good things. For example, we support the initiative "Südtiroler Ärzte für die Welt" (South Tyrolean doctors for the world), that aims to set up a small clinic in Ethiopia. We will continue to promote extraordinary people and projects with considerable commitment.