Thomas Gottschalk and his passion for our fashion

The TV star has been an admiring fan of our brand for 23 years. Now he is also the face of our new Autumn/Winter and Classic collection, alongside Carolina Kostner.
Pure joy of life, a slight addiction to eccentricity and a charisma that captivates everyone - these are just some of the things Thomas Gottschalk and our Michi have in common. Because first and foremost, the two are united by an extraordinary fashion style that does not follow trends. Thomas Gottschalk has been a fan of our brand for more than two decades and can still remember the beginnings well: "When I got to know Luis Trenker as Michi Klemera's new fashion label in the 90s, I was just as enthusiastic about the unconventional collection as I was about the name giver back then. Fashion that is out of the ordinary has always fascinated me".

So it wasn't too difficult to convince the TV entertainer to pose in front of the camera in our new Autumn/Winter collection, as well as in our Classic collection! Thanks to our partnership with the Belvita Leading Wellnesshotels South Tyrol, we were able to use the Hotel Chalet Mirabell in Hafling above Merano as the location for this very special photo shoot.
A selection of the pictures was then printed on large-format canvases and presented at the beginning of August as part of our open showroom in the Eventalm in the Gusswerk Salzburg. What we were particularly pleased about: Thomas Gottschalk himself came to visit us in person and signed his photos!

This appearance naturally also attracted the press: Not only local media such as the "Salzburger Nachrichten" and the "Kurier" reported about Gottschalk in Luis Trenker style, but also renowned magazines such as "BUNTE" and "Gala", as well as TV stations such as ORF3 and RTL. Click here to see our press clipping!

Further stories


A piece of tradition:
our wool felt jacket

The history of the wool felt jacket, the latest addition to our new collection, goes back to the mid-20th century, where it was produced in Salzburg with a special tecnique, according to an old family tradition.
Sign in now
Sign up now to receive exclusive news and special offers! Get immediatly your 20€ voucher for the newsletter inscription!
Register now