Vienna is calling!

Another big step for Luis Trenker – welcome to the new Luis Trenker Flagship Store in the heart of Vienna!

When pictures speak more than words ever could, we feel we should allow you to enjoy a snapshot of our opening evening. More than 300 famous guests from the world of sports, politics, and business met on Monday 18 September 2017 in the Herrengasse 19-21 to celebrate the opening of the new Luis Trenker Shop with us. Actors Adi Hirschal and Natalie Alison, former ski racer Rainer Schönfelder and sport moderator Rainer Pariasek are just some of the prominent names that admired the varied, incredible universe of the Original Luis World.
The Park Hyatt catering service set the table with South Tyrolean classics such as Speck, ham, Schüttelbrot bread, and strudel, as well as the Luis Trenker mountain cheese, matured over the course of 6 months and developed in cooperation with the specialists working at another South Tyrolean company, MILA. Guests could also enjoy an ideal pairing with the cheese with Luis Trenker’s red wine and wash it all down with a shot of Luis Trenker pine grappa. Of course, our South Tyrolean partner for everything beer, Forst, was also there to provide for refreshing moments with its 1857´ beer.

Rustic yet fashionable, down to earth and luxurious, traditional as well as urban – this special mix is what makes our new shop stand out. The shop extends across 180 square metres and stocks the whole Trenker portfolio. Not missing a beat, even the floor is typically Luis Trenker thanks to its fishbone pattern, as is the typical mix of matt black furniture paired with reclaimed, old Alpine wood.
Last but not least, our crowning finish offered by the ‘living’ wall composed by moss that gives the shop the proverbial icing on the cake.

We hope you have fun while shopping in the Austrian capital!


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