A touch of magic, a touch of fashion, a touch of the unforgettable!
It's getting dark, the lights go out, a voice rises from the silence. Little by little, Brixen/Bressanone Hofburg is clothed in a magical sparkle.
As an elephant of light enters the Hofburg, the earth seems to tremble. A light and colour display with more than 1,000 lights floods the room. Then all is hushed. Wide eyes, open mouths and goose bumps – those who were there know how we all felt for those 40 minutes.
The backdrop changes perpetually, shifting between jungle, dream world and the starry sky. We are trapped in another world, fascinated by Suleiman, the Indian elephant that travelled across the sea, and fell into a deep, exotic dream in Brixen/Bressanone from sheer exhaustion. And we dream along with him, accompanied by the custodian of all of our imagination, our ideals and our love - our new Winter Collection.