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On June 21st, the German Brand Award ceremony was held in Berlin.

The news arrived from Berlin at the end of January: Luis Trenker has been nominated for the prestigious award! The final decision of the jury arrived in May:

Luis Trenker is the WINNER of the DIGITAL BRAND OF THE YEAR 2018 category (Competitive Class Excellence in Branding), an award conferred to a range of categories across all sectors.

A SPECIAL MENTION was also received in the category BRAND CREATION - WEB & MOBILE (Excellence in Brand Strategy, Management and Creation) for the top performance within an individual industry.
Time to pack their cases then, and it was off to Berlin for Sales And Marketing Director Stefanie Hocher and E-commerce Manager Sabrina Marchiodi. And not even the rainy weather could dampen their spirits!
The awards presentation took place at the Palazzo Italia in the heart of the city after which our girls were professionally photographed and immortalised, holding the award firmly in their hands. The programme of the day also included a variety-packed array of fringe events and interesting lectures organised by the German Brand Award Convention.
The Best Of The Best winners were presented their awards on stage and the Brand Manager Of The Year award was announced at the gala dinner which followed in the German Historical Museum.

Further stories


Luis Trenker is still alive at the Dolomites Living Hotel Tirler

Michi Klemera, owner of the Luis Trenker fashion label, writes in his newsletter:
Our fashion label “Luis Trenker” gains more fans every day and continues to thrill customers from the first moment. This week we received a photo together with a comment from some of the long-time customers of our brand, Hannes and Sandra Rabanser of the ‘Hotel Tirler’ on the Seiser Alm:

A soaring love!

The legendary Antonov AN2 aircraft reached St. Johann in Tyrol airport at the eleventh hour, just minutes before sunset.