How to care for denim

By following these care instructions, you can extend the life of your denim clothing and ensure that it looks good and is comfortable to wear for a long time.

Wash little:

As denim tends to lose colour and wear out, only wash your denim clothing when absolutely necessary. Frequent washing can cause the colour to fade and weaken the fibres.

Wash inside out:

Turn your denim clothes inside out before washing to reduce colour fading and protect the fabric.

Use cool water:

Use cold water when washing denim to minimise shrinkage and preserve the colour. Avoid hot water, as this can damage the fibres.

Gentle wash cycle and mild detergent:

Use a gentle wash cycle and a mild detergent to protect the denim fibres. Avoid bleaching cleaning agents or aggressive stain removers, as they can damage the fabric.

Air-drying or gentle drying:

For optimal results, it's recommended to air dry your denim clothing to preserve its fit. However, if you choose to use a dryer, ensure it's set to a low temperature to avoid shrinkage.

The benefits of denim

Denim is a cotton fabric that is produced using special weaving techniques and dyeing methods. It is known for its characteristic texture and robust nature, which gives it great resilience. Denim is popular for its casual yet timeless style.