A quick introduction:
Name: Peter Mairhofer
Place of residence: Tyrol, Austria
Date of birth: February 5, 1997 (Aquarius)
Passions: Mountain sports, nature, hiking
Values: Authenticity, quality, tradition
Special feature: A tattooed sun on the palm of his left hand
Loyal companion: His cat Eddy
Speaking with Peter:
How did you first discover Luis Trenker?
Peter: I first became aware of Luis Trenker because the brand stands for alpine authenticity and style like no other. The way it brings together tradition, nature and modern design immediately resonated with me.
Why is Luis Trenker such a good fit for you?
Peter: Luis Trenker is such a natural fit for me because I feel deeply connected to the mountains and to nature. The brand captures exactly that feeling of freedom, adventure and genuine down-to-earthness.
What makes Luis Trenker fashion special to you?
Peter: For me, what makes Luis Trenker so special is that the pieces are timeless, high-quality and full of character. Every item tells a story and never feels ordinary.
Which values do you associate with Luis Trenker?
Peter: With Luis Trenker I associate authenticity, a strong sense of home, quality and a love of nature. These are values I also try to express in my own way.
What is your personal favourite piece from Luis Trenker?
Peter: My personal favourites are definitely the waistcoats. Over the years, they somehow became my signature piece. I love how Luis Trenker reinterprets traditional alpine elements in a modern way, creating pieces that feel elegant while remaining natural, effortless and easy to wear.
