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Luis Trenker Blog

Everything you always wanted to know about us but never dared to believe.
Important, entertaining, exciting, worth knowing and incidental.

Our T-Shirts: more than just basics 


At Luis Trenker, a T-shirt is never just a simple basic. Each one tells its own story — sometimes subtle and understated, sometimes bold, playful and impossible to overlook. Made from pure premium cotton, our T-shirts become a blank canvas for us: a space where creativity can unfold freely and where an everyday essential is transformed into something truly special. Every design is created with the intention of telling a story, evoking a memory or bringing a piece of the Luis Trenker world to life.

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UNITED BY FASHION

Luis Trenker x Fashion for Europe



An evening that will, without a doubt, go down in Luis Trenker history: we were one of 12 fashion brands from across Europe invited to represent our nation on the runway at Fashion for Europe 2026, held on Vienna’s iconic Rathausplatz.

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STYLE UNLIMITED

The Knickerbockers


Knickerbockers are not just a pair of trousers - they are a way of life. And above all, a true signature of Luis Trenker. And yet, it is a widespread misconception that Knickerbockers were invented in the Alpine mountains. In fact, that is not true at all. Their name actually originated in New York.

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CELEBRATION UNLIMITED

30 years of Luis Trenker - Our big anniversary celebration in Bolzano


On Sunday, 11 January, months of preparation and hard work culminated in a first-class event – the Luis Trenker Style Night!

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LUIS NEXT GENERATION

Fashion is everything to me - A portrait of Johanna Klemera


She was born in the very year Luis Trenker was founded, grew up with the brand, and fashion has shaped her entire life. Johanna Klemera is undoubtedly well prepared to follow in her father’s footsteps - even though he never expected it of her.

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SUMMER VIBES UNLIMITED

The Spring/Summer Collection 2026



Romantic floral patterns for her, elegant paisley prints for him, cool bomber jackets for both: summer 2026 has plenty of surprises in store! The collection combines the tranquillity and power of nature with the vibrant city life, a love of alpine tradition with openness to innovation. The result is an exciting symbiosis of apparent opposites that attract each other (and you).

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South Tyrol from a personal perspective

An Interview with Michi Klemera for TIROLERIN Magazine

Every month, well-known faces from South Tyrol show us their homeland from a personal perspective. This time, Michi Klemera takes us on a tour of his favourite autumn moments.

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CELEBRATION UNLIMITED

The Fall/Winter Collection 2025



The glamorous winter sports destination of Cortina D'Ampezzo, where the 2026 Winter Olympics will take place, was the source of inspiration and shooting location for our autumn/winter 2025 collection. We are reviving the glorious history of winter sports in a sporty, casual way and with a special nostalgic charm, combining the best of 30 years of brand history.

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How a legend became a brand — and the brand became a myth.

The fascinating story of Michi Klemera and the founding of his fashion brand Luis Trenker.

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30 YEARS 30 FACTS

Exciting stories from 3 decades of Luis Trenker


Entertaining, exciting, crazy facts from three decades of company history.

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LUIS TRENKER TURNS 30!

Trenker Talks: A look back to the future


In our podcast, the ‘Trenker Talks’, you can expect exciting stories about the brand, exclusive insights and surprising facts from the life of Luis Trenker.

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WEDDING LOOKS

Fantastic outfit ideas for dream weddings


The finest fabrics, timeless design and high-quality craftsmanship ensure that your wedding outfit will last just as long as a fulfilled and happy marriage!

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VACATION IN THE HEART OF SOUTH TYROL

Our Tips for Your Time in Bolzano

Nestled amidst stunning mountain scenery, Bolzano, the charming capital of South Tyrol, offers a wealth of recreational activities, great cuisine, and a picturesque old town. Whether you’re seeking adventure or relaxation, Bolzano has something for everyone. Here are our personal tips to help you make the most of your visit and ensure an unforgettable stay in this enchanting city!

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ORIGINS UNLIMITED

Michi talks about the winter collection

Michi gives you an exclusive insight into the idea of the autumn/winter 2024 collection & talks about his philosophy, visions and plans for the future.

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BACK TO THE ROOTS

Natural materials & thousands of years old production processes


Why we rely on natural fibres and gentle processes.

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HOMELAND LOVERS

Regional thinking: our attitude since the beginning of time


We are setting an example for homeland ties and environmental awareness.

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MADE IN EU

European origin and traditional family businesses


Our ethical standards.

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Luis Trenker meets slow fashion

What makes us a sustainable label

Away from mass consumption, back to the roots.

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LOVE UNLIMITED

Luis Trenker wedding looks



Unique outfit ideas for all those who are (a little) daring: whether you're the groom, best man or a wedding guest, with our timelessly elegant suits you are sure to be admired by the wedding party.

SAY YES TO LUIS TRENKER  

Sustainability unlimited

Slow fashion meets sustainable destination

Away from mass consumption, back to the roots.

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