Discover our hats

luis.trenker Great ideas are born from passion and from people who inspire us. For Michi, the vision for Cortina 2026 had one clear direction: to celebrate the spirit of the mountains. And one name stood for that spirit like no other - Gustav Thöni. Olympic champion. World Cup legend. South Tyrolean icon. Tune in, to our latest podcast episode and feel the story behind the legend. #luistrenker #trenkerstyle #partofme #thönixtrenker

November 3 • View on Instagram

luis.trenker Challenge accepted - our tree is planted! Protecting nature and our mountains means protecting what inspires us every day. We now pass the challenge on to: @fcsuedtirol @peter_mai_ #baumchallenge2025

October 31 • View on Instagram

luis.trenker A truly special evening at our store in Bolzano. We proudly presented the launch of our new Thöni x Trenker collection, created in collaboration with the iconic Gustav Thöni. A night filled with stories, emotions and great company - with Denise Karbon and Hannes Zingerle joining the celebration. #luistrenker #trenkerstyle #partofme #thönixtrenker

October 31 • View on Instagram

luis.trenker Episode 10 out now! Four-time World Cup winner, Olympic and World Champion - Gustav Thöni is a true legend. In our new podcast episode, Verena Duregger and Michi meet him in his hometown Trafoi, where it all began. Together they talk about success, change, and the launch of Thöni x Trenker. Listen now on all major platforms. Link in bio. #luistrenker #trenkerstyle #partofme #thönixtrenker

October 31 • View on Instagram

luis.trenker You can see the connection - no words, no script. Just two men who share the same roots, the same respect, and a quiet joy for what they’ve built. #luistrenker #trenkerstyle #partofme #thönixtrenker

October 29 • View on Instagram